CHAMPAIGN, Ill. (Chambana Today) — Black Friday is just around the corner, and shoppers across Champaign-Urbana are gearing up for one of the biggest retail events of the year. According to data from DemandSage and National Public Radio, U.S. consumers spent a record $10.8 billion online during Black Friday 2024, with total weekend sales — including Cyber Monday — topping $61 billion nationwide.

Here in Champaign County, that enthusiasm is expected to continue as shoppers head to Market Place Shopping Center, Meijer, Best Buy, and local favorites such as Champaign Surplus, Ten Thousand Villages, and Apricot Lane Boutique. Whether you plan to shop in person or online, a bit of preparation can make all the difference.

Here are some smart strategies to help Champaign-area shoppers make the most of Black Friday 2025:

• Set a budget.
Even with tempting markdowns, it’s smart to decide in advance how much you can afford to spend. Overspending on “great deals” can turn the holiday season into a financial burden later.

• Make a gift list.
List the people you’re shopping for and jot down a few gift ideas for each. This makes it easier to track sales on the items you actually need rather than getting sidetracked by flashy discounts.

• Compare prices early.
Start scouting prices now across retailers in the area — from Target on North Prospect Avenue to local stores downtown. Mobile apps like BuyVia, Shopkick, and Shopular can help you compare prices by scanning barcodes or checking nearby deals.

• Shop online early.
More and more shoppers are staying home instead of waiting in line. Many major retailers, including those with Champaign-Urbana locations, launch their Black Friday deals online days in advance. Shopping early can help you snag limited-time offers before they sell out.

• Watch out for marketing tricks.
Be cautious of “doorbusters” or countdown timers designed to rush your decisions. Sometimes the “discount” is based on inflated prices. Knowing an item’s regular cost helps you identify what’s truly a deal.

• Limit your stops.
If you plan to hit stores in person, start early and focus on a few key destinations. Fatigue and crowds can lead to impulse purchases or overspending.

From downtown Urbana shops to big-box stores in Champaign, the key to mastering Black Friday is planning ahead, staying calm, and keeping your budget in check.